"My efforts [have been] to expose the ubiquitous forms in which data and technology are both actively and passively shaping the ways we perceive and construct ourselves and others," Dragulescu said.
For example, the program draws on the numeric address of an email sender and matches those numbers to a colour chart, from 0 to 225. It needs three numbers to define a colour, such as teal, so the program breaks down the IP address to three numbers so it can determine the colour of the plant. The time a message is sent also plays a role. If it's sent in the early morning, the plant is smaller, or the time might stunt the plant's ability to grow, Dragulescu said.
The size of the message might determine how bushy the plant is. Certain keywords, such as 'Nigerian', might trigger more branches. But Dragulescu did not inject any irony. Messages about Viagra do not grow taller, for example.
"I mapped it in a way to control the complexity of the plant," he said
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